Recognised at a glance
A mark buyers remember after one scroll
All services
02 · Visual identity
Your project deserves more than a logo that looks like everyone else’s
A generic identity makes a premium project look ordinary. We build identities from the meaning of the place. Shurfat Al Haram, for example, was derived from the full moon and the balcony. Buyers feel that story before they read it
Does any of this sound familiar?
If your project is in one of these, this service was built for you
- Your project could swap logos with the one next door
- Your materials look different on every platform
- The name carries meaning the design does not show
How we solve it
- 01
Meaning
We find the story in the place, the name and the audience
- 02
Concept
Directions built from that story, not from trends
- 03
System
Logo, colours, type and rules that hold across every format
A story from our work
Shurfat Al Haram
Challenge
Create an identity that feels rooted in its place near the Haram
Idea
The mark is derived from two forms: the full moon and the balcony (shurfa)
What changes for you
A story to tell
Sales teams can explain the idea behind the brand
Consistent everywhere
From brochure to billboard, one look
What you receive
- Logo and identity system
- Brand guidelines
- Brochure and company profile
- Logo animation
- Social media templates
More work in this service
Common questions
Will you explain the idea behind the identity?
Yes. Every identity comes with its story, and we can turn it into an identity film, as we did for Lulu Al Gharbia
Tell us about the project. We reply with a tailored proposal
No obligation. Your details go only to the ShowNova team